By Brande Roderick and Matthew HickeyNew brands that are poised to take over pet stores will soon be entering the pet store marketplace.
At the Petsmarts annual convention this month, several brands that have been underperforming the industry in recent years will finally get their moment in the spotlight.
The New York City-based company that sells puppy food, pet food, dog food, and dog food treats will soon have a big chance to make a splash at Petmart, the largest pet store chain in the country.
The New York Times reports that New York-based Petmart will have a new flagship store at its existing pet food and dog store location in New York, a move that will expand its reach beyond its own backyard.
The company, which has been on the decline since the recession, announced plans last year to close its New York and New Jersey locations, a decision that will be reversed this year.
But the New York store will remain open.
The Petmart brand is based in New Orleans, but the company is planning to open stores in New Jersey and Connecticut in the next few years, according to the Times.
The company has more than 20 stores in Florida, Texas, and California, according the Times, and has plans to expand further in the United Kingdom and other countries.
“Our customers want to be confident that their pet food is safe and nutritious,” a Petmart spokesperson told the Times in a statement.
“They are tired of being duped into thinking that they are buying dog food that is made by a puppy mill, when in fact, it is manufactured by a factory with a reputation for animal cruelty and unsafe working conditions.”
A spokeswoman for Petmart told the newspaper that the company will soon announce its new brand and plans to “expand our footprint in New Zealand, where we currently sell our dog food and pet food products.”
Petmarts New York location will be the company’s first foray into the pet food industry, as the company has been trying to gain a foothold in pet food sales.
The brand, which is also known as Petco, has been a fixture in pet stores for years.
In 2010, Petmarts announced plans to shutter its New Jersey store, which was located in the same parking lot as the New Orleans Petmunk store.
Petmills decision to shut down its New Orleans location is believed to be linked to the rise of the pet-food company, K-9 Rescue, which took over the pet market in the state.
The decision by Petmars New York team to close their New Jersey location is likely a result of the success of K-99 Rescue, a pet-training company that has been successful at increasing sales of pet foods in pet-friendly pet stores, according The New Yorker.
K-99, whose founder and chief executive, Michael Lipsky, is also CEO of Petmart.
The K-10 Rescue Foundation, a nonprofit that raises awareness about the safety of k-9 rescues, said it plans to donate all profits from Petmart’s New York closure to K-11 Rescue in New Hampshire.
Petmars decision to shutter New York’s Petmunks New York facility comes after Petmacks decision to close the pet stores in Pennsylvania and Wisconsin in early 2015.
The pet food company’s decision to pull out of the Petmalls New York outlet has been blamed by some pet owners on its poor safety record.
According to the New Yorker, pet owners who purchased pet food at Petmans stores in other states were told to return their pet foods to Petmops store in New Yorkers store.